Entering new markets is one of the most effective ways of growing a business, especially when it’s approached strategically.
Businesses that are new to exporting as well as seasoned exporters who are seeking growth through entering new markets will benefit from the skills and understanding that this seminar brings.
Identifying key strengths and weaknesses in the business and products/services
Using the above self-knowledge to identify key success factors in potential markets
Desk research techniques and how to evaluate, compare and prioritise opportunities
Knowledge of the most valuable sources of information
Producing an export development plan
Real world case studies
This course will enable you to produce reliable market analysis that supports effective decision making, quickly identify unsuitable markets (“not now” markets), Identify essential barriers and success factors in priority markets, produce robust market plans and build profitable export business by focusing resources on achievable targets.