Update to The Advance Valuation Ruling Service

BY:

Gail Leeson
28 September 2023

SHARE:

Changes to who can access the Advance Valuation Ruling Service (AVRS)

Applying for an Advance Valuation Ruling before making an import declaration will help a business check the correct valuation method and have a legally backed decision from HMRC. Using this service confirms the accuracy of a given valuation method used at import for their compliance records.


The service is not mandatory but does help to facilitate trade by providing certainty as to the correct method of customs valuation to be used on the cross-border movement, and that the correct duties and taxes are paid.


HMRC have advised an update to who can access this service; it is now available for agents who represent traders who cannot themselves use a Business Tax Account.  Previously, agents were unable to access the Advance Valuation Ruling Service (AVRS) on behalf of the trader without that Business Tax Account, a disadvantage to the trader. 


Traders able to use a Business Tax Account and their representing agents have been able to apply for a ruling since April 2023. Therefore, traders without a Business Tax Account will find this a welcome addition, as the service provides traders and agents with legal certainty on the valuation method used for imported goods, valid for three years post-ruling. 


The accuracy of valuing goods crossing the UK border is essential, as the value will relate precisely to the duties and taxes payable on imports. The trader is responsible for ensuring that the correct valuation method is used when working out the customs value of goods imported into the UK.


To register to use the service, traders will need: 

  • A Government Gateway User ID 
  • An Economic Operators Registration and Identification (EORI) number 


More information can be found at the following link:

https://www.gov.uk/guidance/apply-for-an-advance-valuation-ruling?&utm_source=pp&utm_medium=stk_email&utm_campaign=avrs&utm_content=28_sep


If you are interested in exploring this topic further, you might find it worthwhile to consider the training courses and live clinics offered by Strong & Herd LLP:

Valuing Goods for Customs Purposes - Technical Workshop

All goods need to be valued correctly for customs purposes, whether a sales, returns, temporary movements or free of charge. The clear rules laid down in the WTO Valuation Agreement and adopted into UK law, will be explained during this practical workshop session as will the difference between intercompany pricing and customs valuation. It will illustrate how to build a price for import customs purposes and the costs that must be included and those that can be removed.


OneCall™ Email assistance as and when required; A one-call solution for all your import, export and customs enquiries. Export help. Import help. Customs help.

Stay informed about customs and international trade matters by subscribing to our OneCall™ service. This comprehensive offering includes a dedicated email helpline for support, timely practical updates direct to your inbox (Did You Know?), monthly UK Customs & Trade Briefings and access to an interactive members' area with an exclusive community for our subscribers.

Subscribe Today ➝

International Trade Updates & Spotlight Newsletter

Subscribe to our free information emails covering international trade topics...

Subscribe to our newsletter ➝

MORE INDUSTRY INSIGHTS...

by Gail Leeson 10 August 2026
The EU Packaging and Packaging Waste Regulation (PPWR) (Regulation (EU) 2025/40), which entered into force in the EU on the 11 th February 2025, goes live for implementation on the 12 th August 2026.
by Gail Leeson 10 August 2026
The de minimis duty-free rule that applied to imports of goods under the value of €150 into the EU has been removed and replaced, from 1 July 2026, by a temporary €3 Customs duty per line item for relevant low-value imports, particularly those falling within the EU distance sale rules.
by Gail Leeson 10 August 2026
Earlier this year, HMRC launched the Voluntary Standard for Customs Intermediaries, aimed at establishing a recognised baseline for third parties who submit customs declarations and other data to HMRC on behalf of UK traders. This article considers HMRC’s next step: the consultation on mandatory registration for customs intermediaries, and what this could mean for traders, freight forwarders, customs agents and others operating in the sector.
Show More